Copywriting – Is it art or craft? Does it really matter?
The more important questions are:
1. Would my copywriting sell more of your products?
2. Would my copywriting rank your webpage higher with Google?
3. Would my copywriting turn potential customers into your clients?
The short answer is Yes – call me now, let’s get together
If you want the long answer – read on:
Would my copywriting sell more of your products?
I’m a copywriter – words are my arena
I use them to build dreams
I craft words, that engage your audience
Words that make complex issues easy to understand
Words that capture interest, create desire, call for action
I create words filled with visual imagery
Emotional words that seduce, persuade, convince
Words that win hearts
Sometimes subtle and caressing
Sometimes bold and dynamic
But all times words that turn readers into customers and clients
Is the answer is Yes – call me now, let’s get together . . .
Would my copywriting rank your webpage higher with Google?
Key words are the fabric of the web, of your website
Your website content has to be engaging, readable and informative
Together we’ll work out the right words and phrases for you and your business
Content may be king, but more content isn’t the same as more powerful content
It may be for search engine spiders – initially,
but once people turn up to read it
Google sees how quickly they leave and that’s reflected in future ranking.
My words on your website will delight Google – and your readers
Maybe I should be writing your blog too.
Is the answer is Yes? then call me now, let’s get together . .
Would my copywriting turn your potential customers into your clients?
Together we’ll define your preferred clients
Get right into their mind – so we can speak directly to them
Together we’ll work out the right tone of voice for you and your business
We need to speak to your clients, in your company voice
If the words make them love you and your company
If we build a lie, disillusion will follow
everything will turn to sand
I have to build your words around you and your business
You have to follow through
Nothing defines you
Nothing emphasises security
Nothing resonates as powerfully
As continuity of message, style and voice
It’s about branding
It’s about identity
It’s about trust
Is the answer Yes? then call me now, let’s get together . . . If you don’t call, I hope you’ve clarified your thoughts and ideas, maybe bookmark this page for the future.
Incidentally on the art/craft question, David Ogilvy, the master, said: “If it doesn’t sell, it isn’t creative!”